Vintage Beer Ads For Women Cheers! A Look Back at Beer Advertising For Women by Annie Gabillet 4/07/14 14 Reactions 243 Shares Print 43 120 58 21 1 Crack open a cold one — it's National Beer Day! You'd think modern women would be free to consume whatever alcoholic beverage they choose without worrying about stereotypes, but alas, it's been a love-hate history of beer ads for women. Though the '50s and '60s weren't forward-thinking eras for females, that doesn't mean sexist beer advertisements and marketing campaigns are any less common now. Advertisers are old pros at using clichés and generalizations about women in hopes of getting them to buy their hops. Let's put on our beer goggles and take a look at female-targeted beer ads over the years. — Additional reporting by Tara Block What’s Your Reaction? 0 0 0 0 0 0 Hammers and beer are a disaster waiting to happen. 1 / 52 What’s Your Reaction? 0 0 0 0 0 0 OMG! They've discovered a nonfattening beer. At least according to this 1930s ad. 2 / 52 What’s Your Reaction? 0 0 0 0 0 0 This gets me in the mood for Summer. 3 / 52 What’s Your Reaction? 0 0 0 0 0 0 Beer — it can turn your party from awkward to awesome. 4 / 52 What’s Your Reaction? 0 0 0 0 0 0 Cheers to day drinking! 6 / 52 What’s Your Reaction? 0 0 0 0 0 0 "Wind howling, logs crackling, popcorn popping, Budweiser sparkling," reads the copy of this 1950 ad featuring a young couple. Both the man and the woman are casually enjoying a cool glass of Bud on a presumably colder day. 6 / 52 What’s Your Reaction? 0 0 0 0 0 0 I won't read too much into the positioning in this one. 7 / 52 What’s Your Reaction? 0 0 0 0 0 0 This 1957 Budweiser ad shows a woman in virginal white looking up at her male beer provider. A bit submissive, no? 8 / 52 What’s Your Reaction? 0 0 0 0 0 0 And drink enough you'll think you're a professional singer. 9 / 52 What’s Your Reaction? 0 0 0 0 0 0 She's got them crazy eyes. 11 / 52 What’s Your Reaction? 0 0 0 0 0 0 She sure looks like she has "gusto." 11 / 52 What’s Your Reaction? 0 0 0 0 0 0 This beer makes me forget how tiny your TV is! 12 / 52 What’s Your Reaction? 0 0 0 0 0 0 Just listening to some records and enjoying a brewski. 13 / 52 What’s Your Reaction? 0 0 0 0 0 0 Check it out: it's an African-American version of the other ad. Weirdly, you can see the other model on the album cover in this one. 14 / 52 What’s Your Reaction? 0 0 0 0 0 0 It's all about the celebrity endorsements. 15 / 52 What’s Your Reaction? 0 0 0 0 0 0 Popcorn and beer: who knew? 16 / 52 What’s Your Reaction? 0 0 0 0 0 0 Let's get drunk and go bowling! 17 / 52 What’s Your Reaction? 0 0 0 0 0 0 In this 1882 ad, a barmaid enjoys a stein of Bock Beer with her pal — a dressed-up goat. 18 / 52 What’s Your Reaction? 0 0 0 0 0 0 Baseball and beer, a classic combo. 19 / 52 What’s Your Reaction? 0 0 0 0 0 0 When you drink it out of a glass, no one has to know it's Bud from a can! 20 / 52 What’s Your Reaction? 0 0 0 0 0 0 This 1950s ad for the entire beer industry makes a more subtle appeal to women. It shows a couple enjoying a regular night at home, with matching his and her beers and smiles. 21 / 52 What’s Your Reaction? 0 0 0 0 0 0 The message seems pretty clear to me on this one. 22 / 52 What’s Your Reaction? 0 0 0 0 0 0 Warmer temps mean time to bust out the beer! 23 / 52 What’s Your Reaction? 0 0 0 0 0 0 This looks like a Don Draper date night. 24 / 52 What’s Your Reaction? 0 0 0 0 0 0 Gone fishing. 25 / 52 What’s Your Reaction? 0 0 0 0 0 0 Those are some interesting uniforms. 26 / 52 What’s Your Reaction? 0 0 0 0 0 0 In 1960, this young woman couldn't keep her eyes off the beer. 27 / 52 What’s Your Reaction? 0 0 0 0 0 0 Traditionally drunk. 28 / 52 What’s Your Reaction? 0 0 0 0 0 0 Does drinking beer make fishing less boring? 29 / 52 What’s Your Reaction? 0 0 0 0 0 0 For the wife, mother, homemaker, and hostess who needs a DRINK. 30 / 52 What’s Your Reaction? 0 0 0 0 0 0 The glam way to drink a beer. 31 / 52 What’s Your Reaction? 0 0 0 0 0 0 The beer fairy must have come! 32 / 52 What’s Your Reaction? 0 0 0 0 0 0 The whole gang loves beer, including the women! 33 / 52 What’s Your Reaction? 0 0 0 0 0 0 "SAY CHEESE. Or anything else good to eat. Everything tastes better with Budweiser," reads this ad. Next time, ditch the wine and have a beer and cheese party. 34 / 52 What’s Your Reaction? 0 0 0 0 0 0 How about I open up a can of whoop ass on you? 35 / 52 What’s Your Reaction? 0 0 0 0 0 0 This 1956 ad hopes to convince housewives that Budweiser will help them win the competition for best hostess ever. The copy reads, "The beer has to be Budweiser. She says that when you're proud of a meal, why not pay it the compliment it deserves — the beer that has graced more tables than any other ever known." 36 / 52 What’s Your Reaction? 0 0 0 0 0 0 Hey ladies, choose your beer like you choose your men — the higher the IQ, the better. 37 / 52 What’s Your Reaction? 0 0 0 0 0 0 Aww, they go together like you and me. 38 / 52 What’s Your Reaction? 0 0 0 0 0 0 We live in a friendly, freedom-loving land, so obviously we drink beer! 39 / 52 What’s Your Reaction? 0 0 0 0 0 0 This 1954 ad says Schlitz is the beer that made Milwaukee famous, and hopefully it will make you look this glamorous in a swimsuit, too! 40 / 52 What’s Your Reaction? 0 0 0 0 0 0 Looks like a classy spread to me. 41 / 52 What’s Your Reaction? 0 0 0 0 0 0 This woman just can't resist Bud! 42 / 52 What’s Your Reaction? 0 0 0 0 0 0 Is this a sexual innuendo? 43 / 52 What’s Your Reaction? 0 0 0 0 0 0 Maybe you shouldn't be drinking a beer while balancing on a ladder? 44 / 52 What’s Your Reaction? 0 0 0 0 0 0 Actress Hedy Lamarr endorsed Schaefer beer, which was sure to get the attention of both men and women. 45 / 52 What’s Your Reaction? 0 0 0 0 0 0 It'd take a lot of beer to eat whatever that appetizer is . . . cheese ball with olives and weiner dogs, anyone? 46 / 52 What’s Your Reaction? 0 0 0 0 0 0 Even fancy harp musicians like Bud! 47 / 52 What’s Your Reaction? 0 0 0 0 0 0 Both the men and the women at this dinner party are enjoying beer. 48 / 52 What’s Your Reaction? 0 0 0 0 0 0 A sporty woman who enjoys beer? If only we could see something like this 1952 Miller ad today. The copy tells you that this woman "knowingly selects Miller High Life . . . the Champagne of Bottle Beer." 49 / 52 What’s Your Reaction? 0 0 0 0 0 0 Forget Christmas presents, I just need a beer. 50 / 52 What’s Your Reaction? 0 0 0 0 0 0 It's a work of art. 51 / 52 What’s Your Reaction? 0 0 0 0 0 0 Big boobs keep beer cold, according to this Foster's ad that reads, "Well. You wouldn't want a warm beer, would you?" 52 / 52 43 120 58 21 1 Back to Homepage Comments Read More NostalgiaAdvertisingBeerWomen women Author Nina LaCour on Her New YA Novel About Two Girls in Love 1 day ago What If Disney Princesses Were More Diverse? 3 days ago Show Your Red, White, and Blue Pride With Vintage Ads 4 days ago All a Girl Needs in Life . . . 1 week ago The Ultimate Girl Power Playlist 1 week ago Liz Lemon's Guide to Being a Lady 1 week ago beer So, What's the Difference Between Ales and Lagers Anyway? 4 days ago Celebrate With a Cold One! Calories in Your Summertime Beer 5 days ago A Buzzy (Beer!) 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