I don't know how shopping in pajamas could be such an epidemic that grocery chain Tesco made a policy against it, but it happened. Now the UK activist group Object is fighting back. Not because it supports shopping in PJs, but because it believes it's hypocritical to sell sexed-up magazines, like Maxim, while prohibiting jaunts through produce in fuzzy slippers.
Since March, the group's been staging protests at the store's London locations. Protesters in pajamas dart through aisles and cover up laddy mags with papers that say "Lad mags lie about women." Then to ensure their heard, they start a conga line while chanting "Hey, ho, sexist mags have got to go" until security guards conga them out the door.
I admit, I detested the very idea at first. Public displays of altruism make me uncomfortable. But Object has created meaningful change in the past, making it more difficult for strip clubs to get licenses in England (previously, it was as hard as opening a karaoke bar) and raising awareness about the realities of prostitution.
So what does Object ultimately want? "A society free of sexism," according to its website. It exists to challenge the sex-object culture, and the mainstreaming of porn in men's mags is its ground zero. To see its members in action, see a protest video below.
1928 Collection
Chloé
Lyie Van Rycke
Men's magazines? Yes, because that's what's really important right now.
1I don't see the connection between the pjs policy and the magazines. The conga lines sound amusing.
2I don't see the connection between the pajama policy and men's magazines, either. I thought maybe there was some sort of obvious connection there that my brain wasn't qualified for grasping, haha. Glad I'm not the only one that doesn't get it.
3Uh huh... because Cosmo is totally legit.
If you can't recognize that men read lads' mags because it caters to what they want rather than what's real, you should probably be tearing down the unicorn posters in your daughters' bedrooms and stop wishing for your husbands and boyfriends to sparkle when they remove the engine from your car.
4The correlation is that if you are at risk of embarrassing or offending someone by simply wearing your pajamas to the grocery story, then isn't the content of men's magazines with scantily clad soft core shots of women embarrassing and offensive?
At least they're being proactive about something they disagree with instead sitting on their haunches and complaining about it like so many of us do about much bigger issues.
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